SOCIAL MEDIA

Mrs.Dow JOnes

Social Media Video Producer & Social Coordinator

At Mrs. Dow Jones, I led the production and editing of short-form video content across TikTok, Instagram, and YouTube, helping transform complex financial topics into engaging, relatable content for a Gen Z and millennial audience with a pop culture twist. I spearheaded a visual refresh of the brand’s reel covers, giving the feed a polished, cohesive look that boosted scroll-stopping power and brand recognition.

Beyond day-to-day content creation and scheduling, I played a key role in developing branded video campaigns for major partners including Uber, Expedia, and more—ensuring each piece aligned with the brand’s witty, educational tone while meeting client goals. From scripting and shoot planning to final edits and posting strategy, I helped bring Mrs.Dow Jones unique voice to life across every touchpoint.

S’more

Lead Creative of Social Media

As one of the founding team members of S’more, I led the launch and creative direction of the brand’s social media presence—bringing the mission of substance driven things to do recommendations to life through bold, engaging video content. From scratch, I built and executed a cross-platform strategy for TikTok, Instagram, and YouTube, growing our social platforms by 500% in the first six months, with multiple videos topping 1M+ views on TikTok encouraging our followers to download the app & discover more of NYC.

Working closely with the marketing team, I co-developed the concept for our flyposting campaign, turning street-level buzz into digital engagement that resonated with our audience.

From trend-driven content and original series to branded partnerships and day-to-day execution, I brought a hands-on, creative-first approach to every stage of production—helping S’More make meaningful connections online and off.

Buzzfeed

Video fellow & resident

At BuzzFeed, I honed my storytelling and production skills in one of the fastest-moving digital media environments. As a Video Fellow and later a Video Resident, I pitched, wrote, directed, and edited a range of original videos across BuzzFeed’s major channels, including BuzzFeedVideo, Bring Me, As/Is, and Pero Like—helping create content that reached over 10 million combined views during my time there.

I developed everything from one-off comedic shorts to culturally resonant series, often producing content end-to-end. Several of my videos earned 500K–2M+ views each, with features across YouTube, Facebook, and Instagram. I also collaborated with branded content teams and talent, contributing to high-performing campaigns that balanced editorial voice with sponsor goals.

BuzzFeed taught me how to think fast, stay creative under pressure, and tell stories that connect deeply—and quickly—with a global audience.

freelancing

Video Producer & Content Creative & Strategist

As a freelance video producer and content creative, I’ve partnered with a range of brands, startups, and creators to bring bold, engaging stories to life across digital platforms. From short-form social videos to branded campaigns and editorial content, I’ve worn every hat—pitching concepts, directing shoots, editing final cuts, and tailoring strategies for TikTok, Instagram, YouTube, and beyond.

Whether I’m working solo or collaborating with marketing teams, I focus on crafting content that’s visually sharp, on-trend, and optimized for performance. My freelance work has included everything from viral-style edits and motion graphics to interview-led pieces and influencer collabs—always with a strong sense of brand voice and audience insight.

Lex Cove

Founder & Creatior

As the voice behind lex_cove, I curate and create content that blends lifestyle, personal branding, and creative expression. I manage every aspect of my social presence—from conceptualizing posts and stories to engaging with my growing community. My approach is focused on authenticity and connecting with my audience through a mix of relatable moments, visual storytelling, and engaging conversations.

Through strategic content planning, trend-spotting, and consistent posting, I’ve built a platform that resonates with followers and attracts brand partnerships. From collaborations to content series, I continuously refine my strategy to stay aligned with emerging trends while maintaining a strong, personal brand identity.

Covellos cuisine

Founder & Creatior

As the creator behind covelloscuisine, I share my culinary journey with a community of food lovers, focusing on creating visually appealing, recipe-driven content. From trying mouthwatering dishes at the latest and greatest restauanrats to attemting to cook, I engage my audience through honest reviews and dynamic behind-the-scenes content.

I manage all aspects of the account, including content creation, photography, copywriting, and community engagement, creating a brand that resonates with foodies and aspiring home cooks alike. Through consistent, high-quality posts and strategic use of food trends, I've built a loyal following and secured brand partnerships with restruants, bars, companies and food brands.

Television academy & foundation

Founder & Creatior

buzzfeed

Fly Posting

Social Media Consulting & Strategy

As a Social Media Consultant and Strategist, I specialize in helping brands, creators, and businesses elevate their online presence through tailored social media strategies. From content ideation to campaign execution, I work closely with clients to develop actionable strategies that drive growth, boost engagement, and build community.

I provide a comprehensive approach, including audience research, content calendar planning, platform optimization, and performance analysis. My work spans across various industries, from food and lifestyle to tech and fashion, delivering results-driven solutions that align with each brand’s goals. With a strong focus on analytics, trend analysis, and creative direction, I help clients not only grow their social media following but also build lasting connections with their target audiences.